Give your make-up bag a 2022 ‘Very Peri’ make-over with Mavala
Very Peri may not have existed before 2022, but PANTONE 17-3938 has made a confident entrance. Bringing a daring, vibrant and creative energy to the new year. For those looking to imbue their make-up bag with a renewed sense of optimism and a splash of fun purple, we have some bold pieces you can add to your make-up repertoire.
What makes our make-up special is that we have care at their heart of all our products. We made it their mission in the 1950’s to be both a care and beauty specialist. And our philosophy means you can trust our products to nourish the skin and nails while looking good.
Leatrice Eiseman, Executive Director of the Pantone Color Institute explains the choice of this colour:
“As we enter a world of unprecedented change, the choice of PANTONE 17-3938 Very Peri offers a fresh perspective and a new take on the well-known and widely loved blues family by embracing the qualities of blues with a touch of red-violet, the colour PANTONE 17-3938 Very Peri expresses a lively, cheerful outlook and a dynamic presence that encourages bold creativity and imaginative expression.”
The perfect shade of violet for those wanting to embrace Very Peri. The Magnetic Purple is one of our iconic mini colours. Designed to minimise solvent evaporation with the distinctive golden capped economic 5ml bottles, our mini colours are an enjoyable way to embrace new trends with no wastage. First launched in 1964, did you know the gold top of the bottle was inspired by the Mary Quant miniskirt?
Our Crayon Lumiere is a playful way to add an instant pop of Very Peri colour to the eyes. Simply channel your inner artist and use the crayon to draw on to the eyelids! The creamy, pearl texture makes application a dream. It has remarkable waterproof hold, so remains luminous and shimmering for hours after you apply. It won’t budge whatever the conditions – it is truly Very Peri Waterproof! The colour is particularly flattering on green and hazel eyes, enhancing the natural green for added sparkle.
As with all our products, care is at the heart of the Crayon Lumiere. The botanical ingredients of soya oil with calendula are ideal for sensitive skin with their soothing and moisturising properties. Silk, which maintains hydration and forms a protective film on the skin, gives a smooth and delicate touch. Try the our new Total Bi-Phase (RRP: £10.40) to effortlessly remove the waterproof colour.
For those who prefer a more traditional powder eyeshadow, our Silky Eye Shadow in Guimauve is another way to experiment. Apply a few dots of the beautiful and creamy formula to the upper eyelid and gently blend with the fingertips. This gives a gentle sweep of iridescent colour. You can even bold-up by adding another line of small dots at the base of the eyelashes and blending lightly.
The eyeshadow contains silk proteins and ceramides, full of moisturising properties, that will take care of the delicate eye area. The foam applicator ensures gentle application, and it is both water resistant and smudge proof.
A subtle line of eye contour highlights and accentuates the eyes, with the added bonus of making them more sparkling! For those hesitant to fully embrace the Very Peri trend, a nod towards the look will do. And a bright dash of Violet Sauvage kohl could be just the ticket.
With their firm and effective texture, the KHOL-KAJAL pencil allows for a light and sophisticated look. The colours won’t smudge and are long lasting.
Don’t forget; if you’re updating your make-up bag, you may want to invest in a duo blade sharpener. Our Cosmetic Pencil Sharpener (RRP: £5.40), has two blades one for the kohl pencil and one ideal for the Crayon Lumiere.
Stockists: Harrods, Lloyds pharmacies and leading independent pharmacies across the UK. It is also stocked at: John Lewis, Fenwick, Look Fantastic, nailpolishdirect.co.uk and Beautifulathome.co.uk