Introducing Our Innovative Serum Foundation & Perfect Concealer: A Fusion of Skincare and Makeup Expertise
We have launched our new Serum Foundation and Perfect Concealer.
Combining the efficacy of a radiance serum with the flawless coverage of a second-skin foundation, the Serum Foundation is set to revolutionise the way that we approach base make-up. Complementing this game-changer is the Perfect Concealer, a powerhouse concealer infused with the potency of two serums in one product. Together, the Serum Foundation and Perfect Concealer deliver impeccable coverage, long-lasting wear and enhanced skincare benefits resulting in an elevated beauty routine.
Serum Foundation
At the heart of the new Serum Foundation is an expertly crafted formula that harnesses the power of skincare ingredients to enhance natural beauty. Infused with Vitamin C for a radiant glow, natural prebiotics to support skin microbiota, soothing Swiss Mallow and hydrating natural glycerin, this foundation nourishes the skin while providing buildable coverage and an ultra-natural semi-matte finish.
The Serum Foundation has an ultra-clean formula that is free from oils, fragrance, parabens, D5/D6, phenoxyethanol and glitters, ensuring a gentle and nourishing experience for all skin types. The formula has also received an exceptional Yuka rating of 90/100, validating our commitment to purity and efficacy.
One of the standout features of the Serum Foundation is its fusion shades, carefully developed to match a diverse range of skin tones. With eight shades ranging from Very Light to Very Dark, finding the perfect match has been made much simpler. The foundations buildable coverage and natural finish caters to individual preferences, providing a seamless application every time.
In its clinical trial, 9 out of 10 women reported that the Serum Foundation melted seamlessly into the skin, leaving behind a bare skin sensation, flawless complexion and reduces the appearance of pores and wrinkles. Over a four-week period, participants also experienced a 40% increase in skin hydration, leaving bare skin brighter, smoother and more supple.
The Serum Foundation is packaged in eco-responsible materials with an airless tube with a pump that contains post-consumer recycled plastic and housed in a FSC certified cardboard box to eliminate unnecessary waste. To further reduce environmental impact, we have omitted leaflets and cellophane, opting instead to provide instructions and tips via a handy QR code on the box.
Perfect Concealer
The Perfect Concealer has a cutting-edge formula that takes traditional makeup one step further by incorporating the power of two serums in to one concealer – a perfect fusion of skincare and cosmetics. Its advanced formula, enriched with Niacinamide and Caffeine, delivers multifaceted benefits to the skin, effectively reducing the appearance of dark circles, spots and imperfections while simultaneously soothing and moisturising the delicate skin around the eyes.
What sets the Perfect Concealer apart is its ability to provide flawless correction and long-lasting coverage akin to a second skin. Its silky formula seamlessly blends into the skin, offering a natural and lasting finish that both conceals blemishes and brightens the under-eye areas.
The Perfect Concealer can also be used as a highlighter. Available in the shades light, medium and intense, users can choose a slightly lighter shade than their skin tone to add dimension and luminosity to specific areas of the face. Applied above and below the brown line, on the cupid’s bow, on the nasolabial folder and to the tip of the nose can instantly illuminate and accentuate facial features.
