Great Britain’s Best-Selling Nail Colours of 2025 Revealed
The data is in! Here are the best-selling nail shades that dominated different regions of England and Scotland in 2025, and will likely continue to do so throughout 2026.
From Cornwall to Scotland, one thing is clear: baby pink is still the nation’s go-to. Mavala’s Mini Color in shade Riga was a best seller in every region! However, digging into the data shows distinct regional personalities emerging.
Regional Results:
- South West (Cornwall & Devon)
It’s all about pink with sparkle. Pink Diamond takes the top spot, followed by Riga and Lisboa — proving shimmer is a must. - South East
Classic pinks dominate, with Riga, Rose and Dakar leading sales. - North West
A blend of pink and glitz: Riga, Lisboa and Pure Diamond are best sellers. Sparkle remains key here — with a shift towards clear shimmer over pink glitter. - London
A more fashion-forward, editorial palette emerges:
Wichita (a soft French manicure shade) takes number one
Las Vegas (a deep berry-black red) follows
Riga remains a strong contender - Scotland
No surprises — Riga is number one, closely followed by Glasgow, with shoppers clearly embracing their hometown shade.
Overall Takeaways
- Pinks are winning nationwide — particularly Riga, Rose and Dakar
- Sparkle matters, with Pink Diamond and Pure Diamond performing strongly
- London consumers are leaning towards softer neutrals and deeper statement tones
All Mini Color’s are available to buy at www.mavala.co.uk.
