Blue Mascara Is Back: The 80s Beauty Trend Making a Chic Return
If you’ve been watching the latest season of Rivals, you may have noticed a standout beauty trend making a colourful comeback: blue mascara.
Spotted on Emily Atack’s Sarah Stratton and Katherine Parkinson’s Lizzie Vereker, this playful nod to 1980s beauty is proving that some trends really do deserve a second act. But while the bright blue lashes of decades past were all about making a statement, today’s version feels decidedly more sophisticated.
Why Blue Mascara Works
One of the reasons blue mascara is having such a moment is its ability to instantly brighten the eyes. Navy and cobalt tones are particularly flattering on blue eyes, helping to make the iris appear clearer, brighter and more vibrant. The effect is subtle enough for daytime wear while still adding an unexpected pop of colour.
According to Mavala’s in-house beauty expert, Lynn Mason:
“Blue mascara is back and we are SO here for the 80s nostalgia. From catwalks to cult TV moments like Rivals, electric lashes are officially trending again. Luckily, here at Mavala we’re already ahead of the curve with our Mascara Volume & Length Bleu Minuit and our very 80s-inspired Creamy Lengthening Mascara in Bleu Nuit. Both deliver a hit of bold retro glamour while caring ingredients help nourish and condition the lashes.”
The Modern Way to Wear Blue Mascara
The key to making blue mascara feel current is choosing a deeper, richer shade rather than the electric blues of the past. A swipe of midnight blue adds softness, definition and dimension to the lashes while remaining effortlessly wearable for everyday.
Whether you’re embracing full-on retro glamour or simply looking to refresh your makeup routine with a subtle twist, blue mascara offers an easy way to experiment with colour.
Mavala’s Blue Mascara Edit
Mascara Volume & Length Creamy in Bleu Minuit – Designed to deliver impressive volume and length, this conditioning formula enhances lashes while keeping them soft, flexible and comfortable throughout the day.
Creamy Lengthening Mascara in Bleu Nuit – A beautifully wearable midnight blue shade that lengthens, defines and separates lashes without clumping, creating a polished finish with a touch of retro charm.
Both formulas feature nourishing ingredients that help care for lashes while specially designed brushes separate and thicken each lash for long-lasting definition.
Ready to Try the Trend?
Blue mascara is one of the easiest ways to tap into this season’s nostalgia-inspired beauty movement. Whether you’re recreating your favourite Rivals look or simply adding a fresh twist to your everyday makeup, a deep blue lash is a surprisingly modern update that instantly brightens the eyes and elevates any beauty look.
