Top Beauty Picks for Veganuary
Veganuary is fast approaching, inviting millions to explore kinder, greener lifestyle choices, including in their beauty bags. That’s why we are proud to offer a range of vegan-friendly essentials, and this year we have curated a selection of standout favourites to support every step of your Veganuary beauty routine.
Whether you’re refining your regimen or discovering plant-powered formulas for the first time, these picks deliver performance without compromise.
Skincare
Skin Vitality Vitalizing Healthy Glow Serum
With winter in full swing, many of us are missing out on the sunshine and its revitalising benefits. Our Skin Vitality Vitalizing Healthy Glow Serum is here to brighten the day – and skin. Infused with energising vitamin C and Swiss apricot extract, this serum leaves the skin glowing while combating the effects of fatigue and pollution.
Nail Polish
Mini Bio-Color Range
Our entire nail polish collection is vegan, but this Veganuary we’re highlighting our much-loved Bio-Color range, a next-generation lineup formulated with 85% naturally derived ingredients such as sugarcane, rice, beetroot, wood pulp and corn. Identified by our sleek white caps, the Mini Bio-Colors deliver the same shine, hold and care synonymous with Mavala, while supporting nail quality with organic silicon. Available in 12 elegant, timeless shades, the range offers a beautifully conscious alternative without compromising performance.
Our current top pick shades from the range are:
- ‘Thames’ , a soft pastel pink made with 85% natural-origin ingredients and loved for its timeless versatility that flatters all skin tones.
- Another standout is ‘Colorado’, a rich burgundy red with a refined, wine-toned depth, perfect for a sophisticated winter manicure.
Makeup
Magic Powder
Magic Powder is a mattifying, perfecting and translucent pressed powder that matches any skin tone. Enriched with an anti-blue light patented natural phytoplankton and formulated with 93% natural origin ingredients, this is the essential finishing touch for a perfect complexion.
Eye Care
Double Brow
As Veganuary inspires many of us to rethink our beauty routines as well as our diets, DOUBLE-BROW Eyebrow Serum is a standout vegan-friendly addition to any ethical regimen. Launched in April 2025, this plant-powered formula is designed to boost brow strength, density and colour using innovative ingredients such as plant-based exosomes, resurrection plant extract and mastic tree extract.
Dermatologically and ophthalmologically tested, fragrance-free, colourant-free and prostaglandin-free, the serum delivers clinically proven results, promising increased density, a redefined brow arch and intensified colour, all while using eco-designed packaging made with 68% recycled plastic and FSC-certified cardboard. A clean, conscious choice for fuller, healthier brows, it fits perfectly with Veganuary values and year-round mindful beauty.
Nail Care
Barrier Base Coat
To complete a vegan-friendly manicure routine, Barrier-Base Coat is an essential addition, especially for those with dry, delicate or devitalised nails. This water-based, vegan formula creates a protective shield that maintains nail flexibility while helping prevent dryness, splitting and breakage. Designed as the perfect first step before applying any of our Mini Nail Color shades, it ensures a smoother, longer-lasting finish and supports overall nail health.
All products are available to buy at www.mavala.co.uk
