MAVALA reinvents itself for 2025: a new era of beauty, style, and self-expression
We are excited to unveil our new brand identity for 2025. With over six decades of heritage, innovation, and excellence, our rebrand marks a bold step forward, while still embracing everything we know and love. This transformation brings a fresh new logo, a new vibrant brand philosophy, a new website and a new brand message!
Mavala. Your care. Your style.
It’s a fresh new look with the same magic; the transformation includes a redesigned logo, modernised packaging, and a refined colour palette. The new logo – sleek, contemporary, and stylishly spaced – nods to 65 years of expertise while embracing the future of beauty. And that signature MAVALA red? It’s bolder, richer, and more intense than ever, representing the brand’s enduring passion for beauty and care.
This evolution goes deeper than just aesthetics. Our new tagline, “Mavala. Your care. your Style.”, perfectly sums up our commitment to high-performance beauty care and personal expression, celebrating individual beauty and embracing natural and unique qualities.
Beauty as a legacy
Since being founded in Geneva in 1959 by beauty visionary Madeleine Van Landeghem, we have been all about Swiss quality, scientific expertise, and pioneering formulations. From revolutionising nail care with the original Scientifique K+ nail hardener to launching the world’s first eco-friendly mini nail polishes in 1964, we have always been ahead of the curve. And let’s not forget our award-winning lash serums from 1967 or skincare innovations inspired by the Swiss Alps.
Fast forward to today, and we are reimagining beauty for a new generation. The rebrand blends tradition with innovation, ensuring that we stay true to our core values; authenticity, effectiveness, and Swiss excellence, while making room for fresh ideas, new perspectives, and exciting possibilities.
Our rebrand isn’t just a transformation, it’s a celebration of our rich history and pioneering spirit. MAVALA remains independent, family-owned, and committed to making high-quality, effective beauty solutions that empower individuals to embrace their style, their way.
A brand-new website
Our refresh isn’t just about products and packaging, it’s also about making the customer experience better than ever. That’s why we are launching a brand-new digital platform designed to make shopping and discovering our products easier and more exciting. The revamped mavala.com is sleek, modern, and intuitive, allowing beauty lovers to browse our extensive portfolio of over 850 products with ease. Plus, an innovative new e-shop model will provide a seamless shopping experience, bridging the gap between our rich heritage and forward-thinking future.
A dedicated UK website (.co.uk) will launch later in 2025, bringing the best of MAVALA directly to British customers.
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