Fashion Week 2025 Trends
This Fashion Week season delivered a wave of iconic beauty moments set to define the autumn aesthetic. Across the runways, radiant, effortless skin took centre stage, paired with playful eyes or statement lips that brought individuality to every look. Here’s a breakdown of our favourite trend from each fashion capital.
MILAN
Milan Fashion Week showcased a blend of sleek sophistication and classic allure, from gelled, sculpted hairstyles to luminous, polished complexions accented by a single statement feature, whether a bold lip or a defined eye. Our favourite look? The return of the precise cat-eye. Thin, elongated wings that epitomised Milan’s signature high-glamour aesthetic.
Achieve the look with our Eye Liner – This eyeliner features a high-tech foam-tip brush for flawless precision and smooth application. Its long-lasting formula resists smudging, ensuring your look stays perfect all day.
PARIS
Paris delivered drama this season, with smoky eyes, bold eyeliner, and deep shadow looks dominating the runways. Yet the standout trend was coloured lashes, an artistic, theatrical twist that perfectly captured the city’s flair for visible creativity and expressive beauty.
Achieve the look with our Waterproof Lengthening Mascara, available in Black, Brown, Blue and Plum.
NEW YORK
New York embraced a balance of creativity and wearability, featuring graphic eyeliner, colourful waterlines, and softly muted lips. Our favourite look was the chrome, metallic nails, perfectly capturing the city’s bold yet effortless edge.
Achieve the look with our Mini Color Pretty Platinum, an icy platinum metallic shimmer.
LONDON
London brought its signature playful energy to the runways, pairing natural, glowy skin with unexpected pops of colour on the eyes or brows. Lips ranged from barely-there tints to bold, dramatic darks—capturing the city’s fearless mix of creativity and individuality.
Achieve the look with our Lip-Shine Lipsticks available in 30 shades. For a dark moody look we would recommend colour Big Ben.
All products are available to https://mavala.co.uk/
