From Sparse to Stunning: How Double-Brow Is Redefining the Brow Game in 2026
Big, bold, beautiful brows are still stealing the spotlight for 2026, with sales of eyebrow growth serums continuing to soar!
In 2025, the UK experienced a significant surge in the popularity of eyebrow growth serums, mirroring global trends in the beauty industry. The European market for eyebrow growth products, including serums, oils, gels, and creams, was estimated at approximately €216.85 million in 2025. With the UK accounting for about 16.6% of this market share, this translates to an estimated market value of £36 million for eyebrow growth products in the UK during 2025. This represents a substantial increase from 2024, when the European market for eyebrow growth products was valued at around €142.87 million, with the UK holding a similar market share*.
With so many serums on the market, it can be difficult to find one that really works.
This year we launched our own brow serum, Double-Brow (£19.50). Formulated with 93% natural-origin ingredients (scoring 100/100 Yuka score!) and powered by plant exosomes, ginseng, and the resurrection plant, this smart serum boosts brow growth, strength, density, and natural colour, with visible results in just 28 days. Its patented applicator, featuring 50 micro bristles, delivers precise, root-targeted application for effortlessly fuller, healthier brows.
Clinically tested results speak volumes:
• +28% Increased Density
• +24% Redefined Brow Arch
• +23% Intensified Colour
Think of it as the ultimate brow revival; inspired by our cult-favourite Double-Lash (£19.50), but expertly reimagined just for brows.
